Sony's studio executives only saw the movie three weeks before its release. They recognized it was not what they had hoped for and expected it to bomb. This lead to them expanding their marketing, to ensure a strong theatrical opening. In the end, the movie on its own was a financial success, but the large budget and the extra money put into the promotions meant that it made significantly less than initially anticipated, and the tie-in merchandising campaign was a disaster, with the products barely selling. Although the movie made back more than twice its reported budget, the enterprise as a whole was a wasted effort, which is why no sequel was produced.

Film

Nessun dato in archivio