The film's theatrical trailer controversially revealed Chuck's escape from the island and his reunion with Kelly. Robert Zemeckis's previous film Le verità nascoste (2000) was similarly criticized for revealing plot twists in the trailer. Zemeckis responded by saying "We know from studying the marketing of movies, people really want to know exactly every thing that they are going to see before they go see the movie. It's just one of those things. To me, being a movie lover and film student and a film scholar and a director, I don't. What I relate it to is McDonald's. The reason McDonald's is a tremendous success is that you don't have any surprises. You know exactly what it is going to taste like. Everybody knows the menu."

Film

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