Jack Nicholson said that when he was at the Academy Awards, months before the release of the film, he was in the bathroom during one of the commercial breaks and encountered Jack Valenti, president of the Motion Picture Association of America. Valenti asked Nicholson about the movie, to which Nicholson said, "Jack, let me tell you something. There is not a single person in the motion picture industry qualified to estimate the top [revenue] on 'Batman'." Valenti was amazed at how confident Nicholson was about the film's prospects, and the story soon got out in the media. Nicholson has called this bit of "guerrilla promotion" his small contribution to the film's marketing campaign.

Film

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