Out of desperation, Twentieth Century Fox orchestrated an unmounted Academy Awards campaign for this movie, in hopes that this movie's success at the Academy Awards would result in bigger and improved profits, which would help the ailing studio. While the movie ultimately received nine Academy Award nominations, including Best Picture, that did nothing to improve this movie's box-office receipts. It wouldn't turn a profit for another 10 years, until after ABC paid $5 million to Twentieth Century Fox for the rights to air the movie twice in 1966, as well as the earnings from its 1973 re-release. [Note: it cannot be said (or, at least, it cannot be determined) that the campaign did "nothing" to improve the movie's box-office receipts as the movie was the top grossing movie of the year despite not turning a profit that year.]

Film

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