To promote the movie, McDonald's released a new item on their menu called Szechuan Sauce for a limited time. On April 1st 2017, the Rick and Morty (2013) episode Rick and Morty: The Rickshank Rickdemption (2017) aired, where at one point in the story, the character Rick enters his mind and relives a traumatic experience back in 1998. Before he goes to the incident, he goes to a McDonalds to order Szechuan Sauce and rambles on how much he loved it and then got pissed off when McDonalds removed the item. Since the episode's airing, Szechuan Sauce became a major topic online, and many fans of the show asked McDonald's to bring the item back. Following a large demand from fans that even spawned a petition, McDonald's conceded and announced to make the sauce available for one day only on October 7, 2017. However, roughly twenty packs of the sauce were available in selected restaurants, which couldn't meet the extremely high demand. On February 22nd, 2018, McDonald's announced that the sauce would be brought back again, this time with a larger quantity and a longer period of time.

Film

Nessun dato in archivio