According to to the movie bio book "Easy Riders, Raging Bulls", Star Wars happened because George Lucas really wanted to do a Flash Gordon update. A souped up version with great production values, but he couldn't get the rights to it, so he did he did his own poor man's version of it (which wound up being much more successful than any Flash Gordon version that had come out before it.) Ironically the success of Star Wars led to this 1980 Flash Gordon reboot getting made.

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