Although passed by the British Board of Film Censors with a "U" certificate on 13 February 1957, Paramount seemed to be in no hurry to get the film to the cinemas. The London premiere finally arrived at the Plaza on 28 November 1957 and ran for 36 weeks. Unusually, the road show at inflated prices went on for years rather than months and The Ten Commandments was still demanding high prices of admission well into the 1960s. After its 1966 revival at the Astoria, Charing Cross Road (17 weeks from 7 July to 2 November), Paramount released the film at normal prices on the ABC circuit.

Film

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