The idea of the film began when James Wan's Atomic Monster Productions was brainstorming story ideas and chose one about a killer doll. Although the Wan produced film Annabelle (2014) is about a killer doll, he said, "Pretty much the concept is about embracing technology too much and relying too much on it. And what happens when technology runs amok. It's a commentary on the world we live in and it feels relevant." Jason Blum stated that the film would have black comedy elements which is one reason Gerard Johnstone was chosen to direct, saying "We needed someone who can do the thrills and set pieces, but who also has a cheeky approach." Wan admired Johnstone's film Housebound (2014) because of his ability to balance the horror and comedy elements by creating a tone that is both frightening and humorous, and this sensibility was essential for M3GAN.

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