In an interview with Variety, screenwriters Christopher Markus and Stephen McFeely tell the audience why Endgame was codenamed Mary Lou early on. Markus thought it would be an interesting exercise to see what happens when things don't go well for the heroes, "Most of these movies have ended with a win. We wanted to see what happens to their personalities when they don't. When they very very definitively lose." "When we have tested this, with various secret audiences, they always said, 'The first part is the slowest.' We went, 'Well, we know that,' but I guarantee that if we cut it in half even if we could, when Cap picks up the hammer, the [Falcon] says on your left, it wouldn't resonate as much because you hadn't gone so dark before," McFeely continued. As all fans can recite from memory by now, "Part of the journey is the end." The writers wanted both the heroes and their audiences to be put through the proverbial wringer. Many of Endgame's reviews pointed toward that gradual buildup as something strange for these movies. It was all by design as the creative team was gearing up for that massive payoff in the third act. "We really want to make them feel that we value these characters as much as they do," Markus would follow up with. Then, McFeely would spell it out, "The watchword was 'Stick the landing.' Right? That's why the codename was Mary Lou."

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