Andrew Stanton often rejected marketing ideas from the studio, according to those who worked on the film, and used his own ideas instead. For example, he ignored criticism that using Led Zeppelin's "Kashmir", a song recorded in 1974, in the trailer would make it seem less current to the contemporary younger audiences that the film was seeking. He also chose billboard imagery that failed to resonate with prospective audiences, did not include the name of writer Edgar Rice Burroughs in advertisement, left out most of the romantic subplot from the trailer that might have attracted female moviegoers, and put together a preview reel that did not get a strong reception from a convention audience.

Film

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