Jon Favreau had a lot of friction with the Marvel higher-ups due to their constant intervention, to the point that they were having him rewrite the script as the film was still shooting. In particular, elements such as the increased prominence of the S.H.I.E.L.D. subplot were the result of a need to establish the greater Marvel Cinematic Universe, in preparation for The Avengers (2012), at the expense of the coherence of the film's own plot. These disputes got so bad that Favreau turned down directing Iron Man 3 (2013).

Film

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