M. Night Shyamalan deliberately used the color red to depict when the world of the living and the world of the dead would cross over. If red was in a scene where that was not the case, he would change it. The door to the church where Cole and Malcolm first interact is red, and the statue Cole takes from the church has a red robe. The doorknob to Malcolm's basement is red. Cole's school uniform jacket is reddish (maroon); he is often approached by the dead people while at school and/or wearing his uniform. Anna wears a red dress at the restaurant where Malcolm is "late" for their anniversary. When Malcolm is watching his wife Anna in the shower and notices her prescription in the cabinet, it is in a reddish-brown container. Lynn Sear's nail polish is red when she is pointing out the white spots (ghosts) on all the pictures of Cole in the hallway. Cole's "free association" writing is in red ink; the writing presumably records things he has heard from the dead. At the birthday party, all the visible balloons are pastel-colored, except for the red balloon that floats up the stairway and leads Cole to the small closet. Cole is wearing a red sweater when he is attacked by the spirit in the closet. Cole's blanket at the hospital is reddish (pink) when he confesses to Malcolm that he sees dead people. The birthday gift Anna gives to Sean is in a red box, and she is wearing red when the two of them embrace and Malcolm breaks the shop door. When Malcolm listens to a taped session with Vincent, as he turns up the cassette recorder volume, the control numbers go from white to red. Kyra Collins appears in Cole's fort, and the blanket covering it is red. The box containing Kyra's VHS tape is trimmed in red and has a red-lined interior. The outfit worn by Mrs. Collins at Kyra's wake is bright red, and she is the only person wearing a bright color. In the video, the soup Mrs. Collins brings to Kyra is tomato soup, and the bottle of pine cleaner Mrs. Collins adds to the soup has a red cap on it. The bicyclist Cole sees next to the car is wearing a red helmet. The blanket that Anna Crowe covers herself with while watching the wedding video is red.

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