The film premiered in Huntington, WV, on December 12, 2006, followed by a Hollywood premiere on December 14. Both used a green carpet, the Marshall University school color, instead of the traditional red. Stars in attendance included: Basil Iwanyk, director McG, writer Jamie Linden, Matthew McConaughey, Matthew Fox, Anthony Mackie, Arlen Escarpeta, Kate Mara, and Dalton Polston. Real-life coaches Jack Lengyel and Red Dawson also attended.

Film

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