The character Pappy O'Daniel was a direct reference to Wilbert Lee "Pappy" O'Daniel, who was sales manager for Burrus Flour Mills in Ft. Worth, TX, around 1925. He hired The Light Crust Doughboys as the band to advertise Burrus' Light Crust Flour on a radio show for which he was the announcer, and he ultimately hired Bob Wills to front the band. O'Daniel started W. Lee O'Daniel's Hillbilly Brand Flour in 1935. Wills took the majority of The Light Crust Doughboys with him when he and Pappy parted ways, bitterly, to form Bob Wills and His Texas Playboys. The replacement band was known as W. Lee O'Daniel and his Hillbilly Boys and he used his power to buy advertising to promote Western Swing music, religion, his flour and himself. He used his notoriety as a radio host to successfully run for governor of Texas, twice. He also served as Senator from Texas for two terms, beating Lyndon B. Johnson, then a congressman, in 1941.

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