Dean Devlin maintains that the tag-line for this movie, "Size Does Matter," was meant simply to differentiate the movie from Jurassic Park (1993) - hence the original "museum" trailer - but that the advertisers for the studio took it too far with their over-zealous campaign (e.g. "His foot is as long as this bus"). The ads became the biggest focus of the backlash against the movie. Most notable was a temporary page set up by the programmers for the website of Star Wars: Episodio I - La minaccia fantasma (1999) that mocked the "Godzilla" green glow and read "Plot Does Matter." However, when The Phantom Menace was released, Star Wars fans mocked George Lucas for making a Star Wars film where plot did not seem to matter as much as special effects. Another backlash came from Spielberg's DreamWorks trailer for Small Soldiers (1998), featuring a giant lizard being hog-tied by a group of action figures. This trailer has the tag-line, "Size doesn't matter."

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