The makers also partnered with Snapchat to became the first film in India to use their Augmented Reality Lens' feature promotionally; users applying the Lens can transform into Bauua, with his sunglasses and a garland around them, and will be "able to interact with the plot-line of the movie." Shah Rukh Khan debuted the feature on Snapchat himself, sharing a story using the Lens.

Film

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