The first official image from Zack Snyder - a test shot of Rorshach holding The Comedian's button - was actually hidden in a trailer for Snyder's previous film, 300 (2006). It features that film's associate producer, Wesley Coller, wearing a makeshift mask in front of a composite New York City backdrop, and was created as an experiment by Snyder to establish the mood and look of his proposed Watchmen project. Snyder's wife, Deborah Snyder, bet him $100 that no one would discover it, while he was convinced that someone would find it almost immediately. He won.

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