Kathleen - the feisty, independent representative for what might be called the book store "for the rest of us" - uses a Macintosh which, at the time of this movie, had lost its lead to the Windows PC. Joe - the representative of the massive, impersonal big business bookstore - uses a Windows PC. At the time, Windows and PC makers were flooding the media with massive and highly successful marketing campaigns, with the average home viewer seeing approximately thirty Windows PC commercials every evening. Apple at the time was running virtually no commercials whatsoever. While Windows PCs were primarily used for business, the focus of the Macintosh at that time was more on creativity, education and children, and depending on repeat business and referrals. The parallels with You've Got Mail (1998) are quite prominent.
Scritto da il 05-03-2025 alle ore 09:05

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