Mr. French, the record distributor, tells Mr. Lund, the radio station manager who recorded the Soggy Bottom Boys' rendition of "A Man of Constant Sorrow," that he (Fox) has to find the Soggy Bottom Boys because the state is "going apey" over the song. The phrase dates back to the beginning of the Eighteenth Century in the U.S., and means that everyone is enthusiastically overboard about the subject of the reference. A related parallel phrase is "going bananas," and both connote excessive overreactions attributed to these primates.

Film

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