The film's creators were so diligent with creating and maintaining the illusion that the Blair Witch was a genuine local legend--mainly through clever advance promotion and viral marketing--that the town of Burkittsville, MD, had to increase its police force and impose a temporary curfew even before the film's release. This was due to the ordinarily quiet town getting quickly overrun with fans, occultists, and paranormal enthusiasts who believed the film was real. Even though the visitors created problems such as vandalism, graveyard desecration, and stealing the town's sign, many local businesses gladly welcomed the new customers. Word gradually spread via internet fan sites, message boards, and the MSM that the Blair Witch was only imaginary and enthusiasm for Burkittsville rapidly receded.

Film

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