One of the first theatrical features to make use of a large-scale viral marketing campaign, which claimed that the three main characters had really gone on a trip to shoot a documentary and were never seen again, save for the footage they shot being found a year after their disappearances. A website debuted on the Internet one year prior to the release, in order to set up the premise of the documentary, complete with detailed reports of the search, the recovery of the trio's footage within an old cabin, reactions from their families, and expert opinions. The three actors were instructed to refrain from making public appearances. The myth wasn't debunked until after the movie's premiere, but positive word of mouth had already popularized the movie to the extent that its success completely overshadowed that of the almost simultaneously released big-budget horror movie Haunting - Presenze (1999).

Film

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