To promote this film the studio placed copies of the mysterious "killer tape" at concerts and events. The tape had a label directing whoever watched it to a web site (www.anopenletter.com) supposedly written by a pedophile who'd seen the tape and was now trying to warn others about his impending fate (this was the character portrayed by Chris Cooper in a sub-plot deleted from the theatrical release). The website contained links that led to other movie-related mock-ups, including a page written by one of Katie's friends who was unaware of Katie's death and believed she'd been kidnapped or run away, and a page written by scientists who researched psychic phenomena involving television transmissions. When the movie was released, Dreamworks deleted all the Web pages and denied ever having anything to do with them.

Film

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