The initial wide release was a dismal box-office failure. In later years some theater chains, which would normally run any Disney release, would not book the reissues of this film. However, by the 1969 reissue the film attracted considerable interest for its supposedly psychedelic imagery and Disney marketed the film accordingly to take advantage of it. The reissue was successful and the film's reputation and popular appeal grew from that point to where its first home video release in 1991 broke records for sales.

Film

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