Dave Price was the first to audition to replace Bob Barker as host, and while Bob Barker and Roger Dobkowitz liked him, Freemantle media intensely disliked him. For the rest of the test hosts, Todd Newton, John O'Hurley, Doug Davidson, Mark Steines, Mario Lopez, Mike Richards, Ian Ziering, and George Hamilton, a mini-test-show was held with an audience of folks that decided to stay after a taping of a Bob-Barker-hosted broadcast show. Barker and Dobkowitz wanted Marc Summers but, CBS did not want to see him under any circumstances, with the only excuse given was that he's "too short". The announcer Rich Fields really wanted to have an audition, but CBS adamantly denied him the opportunity. Mark L. Walberg was among the other candidates being considered and did a run-through. The producers really liked Walberg wanted him to do a test show. However CBS did not want Walberg because he was "not good looking enough". Rosie O'Donnell was considered to host and had the support of Freemantle, but CBS put an end to it after they received so much hate mail once her name was leaked. After seeing the pilot for Power of 10 (2007), CBS chairman Leslie Moonves really wanted to pursue Drew Carey and even offered him the job of hosting without an audition, but Carey turned them down. On June 29, 2007, Carey received a call from Nina Tassler, CBS' entertainment president, asking him if he got her gift and to discuss the potential hosting deal. Carey figured the gift was an I-Phone, since CBS was really coming after him, but when he opened it the box, he saw it was a t-shirt and a mug from The Price Is Right. With the persuasion of his manager and several negotiations, Carey accepted the job while at Late Show with David Letterman (1993) to promote Power of 10.

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