Producer John H. Williams got the idea to adapt Shrek from his then pre-school aged sons. "To me it smacked of being a Nickelodeon type project. At the time they were very successful because kids want stuff that is iconoclastic. I've never had it before or since, but Shrek was effectively given a greenlight on the spot by Jeffrey Katzenberg who said that he was going to make it. I had other options, Miramax had been interested in it also and had wanted to use Henry Selick who [directed] Nightmare Before Christmas (1993) and James e la pesca gigante (1996). Henry entered an exclusive deal with Miramax and I knew that he was an impressive, talented guy, but DreamWorks on the spot said, 'We will make this movie.' You know what? The process began immediately. We started doing character creation simultaneously with the earliest work on the outline with the writers. To me, it was the coolest process too, because there were so many voices that weighed in and made a huge impact in the evolution of it, which included storyboard artists and animators. It was much more of a collaborative enterprise than a live action film in a way. The credited writers all made an important, significant contribution, but the storyboard artists also made a huge and unrecognized story contribution..."

Film

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