On August 7, 2015, to help promote the film, Beats by Dre launched a new app through the website StraightOuttaSomewhere.com. The app allows users to create a meme by uploading a picture with the 'Straight Outta' logo and fill in the blank with a location of their choice. Some people did proclaim that they were 'Straight Outta' a certain city or locale, while others uploaded funny images and phrases. In under 24 hours, over 78,000 'Straight Outta' images were downloaded on social media sites and over 6 million downloads were generated before the film's opening day. Inquisitr.com proclaimed, "It's a successful viral photo campaign that is definitely bringing attention to the movie Straight Outta Compton."

Film

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