Wes Benteen:
People want to back a winner. They need to feel a part of something bigger than they are. They used to advertise the quality of a product - - tastes great, whitens your teeth, shaves close, rides like a dream - - Now what do they push? America's number one soft drink. Best-selling mid-sized utility vehicle. It isn't "buy the product." It's "Join the club." You make people feel part of a winner, they'll follow you anywhere.
Riportata da il
05/03/2025 alle ore 08:37
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